Building any business can be tough, and network marketing businesses are no exception. You’ve seen other people grow their businesses, but how exactly do they do it?
Social media plays a huge part, but it isn’t everything, and there are lots to consider when growing your network marketing business online. Thankfully, we’re here to give you the tips you need in this article.
Keep reading to find out how to get started with your network marketing business online and how to beat your competitors.
Content Is Key
When you’re building your network marketing business online, content is key. When you begin, it can be tough to think of content ideas as you have so many options. In this case, it’s best to narrow down your business goals and create content based on your findings.
You should post content regularly (on a daily basis if you can) but don’t post anything that isn’t interesting, informative, or useful. For best practice, create a content planner for each day of the week.
This can apply to social media posts as well as blog posts; make sure you’re posting at least twice a week.
Planning your content in advance can also free up time for other important aspects of your network marketing business, such as business plans and reaching goals.
Many people also schedule posts using apps such as Hootsuite. However, most content scheduling sites/apps will cost money.
If you’re struggling to think of content ideas, try to get into the minds of your audience. What do they want from you? How can you help them? What do they need to know?
Posting educational content is always useful for your audience. Write about tricks and tricks regarding your industry, or create free resources or printables.
As well as creating original content, it’s good to share other people’s content that reflects your brand identity and values.
Make sure everything you post is accurate, as any misinformation can be damaging to your brand’s reputation. When you post, aim to get some engagement.
End most of your posts with a call to action—things such as ‘How do you ____? Let us know in the comments or ‘What did you think of our post?’.
Be Active On Social Media
Social media is often an integral part of network marketing online. If you want your network marketing business to grow online, social media is a good place to start when forming a daily habit.
It can help your business in various ways: it can help to drive traffic, liaise with customers, increase sales, meet new clients and customers, and build the reputation of your business.
Social media marketing can take place on any platform, whether it be Facebook, Twitter, YouTube, or LinkedIn. Having a strong online presence on different social media platforms can widen your reach and grow your business.
Moving online will reach far more people than your local area; after all, there may only be a few thousand people in your local audience, but expanding online can reach millions if done correctly.
However, if you’re new to social media, then it’s best to ease yourself in. Instead of creating accounts on every social media platform possible, dedicate your time to just one or two main platforms, for example, Linkedin and Twitter.
This will give you a chance to gain a better understanding of the scene, as each platform has different audiences, and you should adopt a different approach for each platform.
Twitter, for example, is best for gaining a following and sharing snippets of information, whereas LinkedIn is great for networking and sharing longer pieces of content, videos, and images.
Create An Action Plan
Every successful network marketing business has a solid action plan. If you’re a new business, set a three-month goal to start with.
If you break down this plan into weeks and then days, this is to make sure that you’re doing everything you can to build your business.
Many successful network marketing companies will have incentives and bonuses in place to encourage meeting regular goals.
If you’re a one-man show or a small business, this can be done on a smaller or more personal scale; for example, if you manage to gain 100 followers in a week, celebrate by going for drinks or sharing a celebratory post on social media.
Network marketing revolves largely around numbers, and if you’re sticking to your action plan and reaching targets, you know you’re doing a good job.
Set Your Goals And Stick To Them Long-Term
In any business, it’s important to set solid goals and do your best to monitor them and stick to them. After all, how can you measure your success if you don’t have goals in place?
Setting goals can motivate you to push forward and grow your business the best you can. Try to set a goal that requires hard work, dedication, and a little sacrifice.
However, it’s important to ensure that your goal isn’t too unrealistic, as this can lower your motivation and leave you feeling disheartened.
If your goal is money-orientated, it’s especially important to ensure your goal is realistic, as overly ambitious goals can lead you to quit early. It can take a long time for new businesses to build a steady profit, and this also applies to network marketing businesses.
If your goal is money-orientated, avoid setting a strict timeline, as you’ll either feel bad if you don’t meet the deadline or you’re limiting your success to a certain figure or date.
Tracking your goals by either creating SMART goals, building a schedule, or making sure you’re taking small steps towards them is key to reaching your goals. Although there will be ups and downs, tracking your actions and goals can help you identify any negative patterns and give you insight into where you need to improve.
It can also reassure you that you’re on the right path, so make sure you’re making a note of your goals and what actions you’re taking to reach them.
To meet your goals, you must get into the mindset that your business is your full-time job. Put all the necessary work in and don’t procrastinate on the tedious aspects, as you’re only harming yourself in the long term.
If you have an office, print your goals off and pin them up on your wall or place them on your desk – make sure they’re accessible so you’re reminded of your goals.
If you work from home, pin a piece of paper with your goals on it to places you’re likely to see regularly—your bathroom mirror, your kitchen cabinet, or even your laptop lock screen.
Goals become a lot more real when you’re constantly reminded of them, which can encourage you to push forward and succeed.
Mark is a multi-award winner in business networking and relationship building. He is passionate about coaching and mentoring business owners and professionals through 1-1 & group coaching, team performance workshops and group mastermind sessions.