Promoting your business on various social media platforms is a must if you want to grow and improve your online reputation. Networking is essential if you want to increase brand awareness as well as attract potential clients. In total, Facebook has just under 3 billion users and is one of the most popular social media platforms.
By using Facebook networking, you will be able to increase your digital presence, attract more clients and eventually grow your business. Throughout this blog, we will be discussing a variety of Facebook networking tips to help you and your business thrive! For more information, read on!
How Do I use Facebook For Business Networking?
There are many ways that you can use Facebook to start growing your business network. Whether it’s reaching out to your contacts, trying to build connections or posting high-quality content. These are all different ways that you can grow your business through networking.
Reach Out To Your Contacts
The first tip for using Facebook networking for your business is by reaching out to your contacts to promote your products or services. For example, if you are offering baking services, then consider reaching out to your contacts to inform them. They may know of someone who is looking for a baker. However, if they don’t know of any companies hiring, then you can ask them to help promote your services.
Build Connections
Many people make the mistake of trying to turn everyone into customers straight away. Although promoting your products and services is important, you should consider establishing genuine relationships with potential customers.
This is because the more you communicate with your customers, the more likely they are to engage with your account. The most straightforward way to start building connections is by reaching out to others in the same Facebook group as you.
Once you have built a genuine relationship with your customers, you can then start to promote and sell your services or products. Customers are more likely to trust you as you have started by building professional connections with them before promoting your products.
Post High-quality Content
When posting content to your Facebook profile, it is important that you post clear, high-quality content. Doing this captures people’s attention tempting them to find out more.
Good first impressions for your business are important if you want to attract potential customers and clearly express what your account is about.
There are many ways you can improve the quality of your content on Facebook, whether it be ensuring the relevance of your content, engaging the audience, using visuals or keeping it simple.
When posting content it is important that you add the relevant information and hashtags so that it makes it easier for others to find your account. Using a professional profile picture also allows you to look good as a company.
Another tip to consider when uploading content is to engage with your audience. For example, attaching a poll or questionnaire to your posts will allow your customers to interact with you, therefore, showing them that you care about their input.
Finally, using visuals when uploading will help catch the audience’s attention, therefore, increasing engagement. Whether it’s using images, gifs, videos or illustrations, you are more likely to attract customers by posting eye-catching content.
Forward Traffic To Your Site
Another Facebook networking tip is to direct people to your site. This is a great way to showcase and introduce your services/ products.
The essential way to drive traffic to your website is by adding the link from your website to your Facebook. This is ideal as the more people click on your facebook business page, they canon easily access your website.
Use Facebook Events
With Facebook events, people can invite a specific group to an upcoming event. This is ideal if you are interested in showcasing your services/ products on a stall or in a certain location.
Using a Facebook event informs people about your event as well as boosts engagement. If you would like some advice on how to prepare for a networking event, check out our blog on ‘preparing for a networking event: our guide‘.
Help Other Members In The Same Group as You
If you are in a group with other people in a similar industry to you, then answering any queries or questions the group members may have will help grow your profile. This is because people may come back to you if they need any more help or advice.
Avoid Spamming Your Profile
Instead of spamming people with products and information, post high-quality, reliable content which engages the audiences. Although it is important to post daily to keep your customers updated, make sure you are doing this in a timely manner.
Make Sure You Are Active On Facebook
Ensuring you are active on Facebook most of the time has many benefits. For example, you can connect with a huge audience and work by generating leads for your business. When you establish a good reputation, people will automatically look for your knowledge and expertise from the group.
Join Groups in Your Niche
A great way to grow your business and network is to join Facebook groups in your niche. This will allow you to connect with people in similar situations to you with the same interests and goals.
To find the ideal niche for you, determine relevant keywords for your business. Look for groups that are highly active, organised and don’t spam.
Get Involved In Professional Conversations
In order to allow your profile to seem relevant and approachable, you should participate in professional conversations about your industry. Doing this will allow you to learn from others as well as share your knowledge and find more potential connections.
Move Can Help You Network Effectively
If you are a small/ established business and feel you could benefit from that extra support and guidance to help grow your business, then we can help! We also offer netwalking events in which we incorporate walking, being outdoors and netwalking in one event.
This event takes place outdoors during weekends and is available in different locations. The aim of netwalking is to improve your physical and mental well-being as well as your relationships.
Here at Move, we offer a wide range of services from coaching business owners to hosting online meeting and offering mastermind groups, we have everything you need in one place! For more information on the services we offer, contact us at 07852 970 718.
Mark is a multi-award winner in business networking and relationship building. He is passionate about coaching and mentoring business owners and professionals through 1-1 & group coaching, team performance workshops and group mastermind sessions.