Did you know that almost 94% of businesses use social media? This is why it is important to use social media platforms to your advantage.
As social media evolves, choosing the right platform is key. But what are the best social media platforms for your business? That’s what we’ll be exploring today. Read on to find out the top 5 social media platforms and which is best for your business.
1 – LinkedIn
LinkedIn is a professional networking site that allows you to showcase your professional profiles, connect with colleagues, and engage in industry-specific discussions. It allows you to grow your profile and professional connections.
LinkedIn is designed exclusively for professionals, making it a dedicated space for career-related activities. You create a profile to highlight your skills, work experience, and professional achievements.
Key Facts About LinkedIn:
- LinkedIn has 1.15 billion users
- LinkedIn is an effective way to increase lead generation
- Over 67 million companies are on LinkedIn
- LinkedIn hosts events that allow you to discover and participate in professional events, webinars, and conferences. This feature enhances networking opportunities by connecting people in similar industries.
2 – TikTok
TikTok is one of the most popular social media platforms and it has almost 1.6 million active users per month!
This platform is a great way to grow your business through videos and photo carousels. However, it can be difficult to feature on the ‘for you page’ and you have to make sure that you’re using eye-catching covers for your videos.
Once you understand how to use the platform to your full advantage, TikTok can help your business grow.
Key Facts About TikTok:
- 90% of TikTok users open the app every day
- TikTok is the 5th most popular social media platform
- Users spend around 58 minutes on TikTok daily
3 – Facebook
Facebook is one of the world’s most popular social networking sites, with around 3 billion users.
It is a powerful networking platform that allows you to grow connections on a global scale, as well as connect with friends, family members, colleagues, and other like-minded individuals.
The platform allows you to communicate with others through comments and likes. Businesses, organisations, and like-minded professionals can create pages to showcase their work, share insights, and connect with their target audience.
Facebook also has advertising capabilities that allow businesses to target specific demographics, expanding their reach and connecting with potential clients or collaborators. Overall, Facebook is a great networking platform for businesses.
Key Facts About Facebook:
- Facebook is the largest social media platform
- Customers can create Facebook business pages to engage with customers
- Facebook allows businesses to host virtual events
4 – Instagram
Not only is Instagram used for sharing photos and videos, but it is also used as a professional networking platform.
Instagram is a great way to grow and promote your business. It allows you to share reels to your social media accounts, which is a great way to increase brand awareness.
Hashtags and location tags further enhance discoverability, connecting users with others who share common interests or work in similar industries.
Key Facts About Instagram:
- Instagram has 2 billion users
- Most Instagram users are aged between 18 and 29
- Posts that include at least one hashtag see an increase in engagement by 12.6%
5 – Slack
Last but not least, we have Slack. This is a messaging platform designed for collaboration and team communication. Slack has become a huge part of professional networking sites.
Slack is a great platform for your business as it allows you to connect with colleagues and host video calls. Slack also hosts various communities and interest-based channels. Users can join these channels to engage in discussions and share insights.
Slack’s direct messaging feature allows for one-on-one networking, which makes it a valuable platform for professional and industry-specific connections.
Key Facts About Slack:
- 38.8 million people use Slack
- More than 200,000 organisations use this platform
- Amazon is one of the largest companies that uses Slack
What Social Media Platform is Right for Your Business?
Whether you are new to the business world or have been established for quite some time, social media can offer many opportunities and benefits for your business. But what social media platform is right for you?
Simply put, this completely depends on your business and objectives. Here are some tips to help you choose the right social media platform:
- Understand your target audience: If your target audience is young adults, then platforms such as Instagram and TikTok may be the platform for you.
- Consider your business goals: If your aim is to build brand awareness, platforms such as Facebook or Instagram may be your best bet.
- Consider what content you will be producing: If you post more videos than images, then TikTok or Instagram will be a great platform to use, whereas Facebook is best for updates and photos.
Grow Your Business With Move
If you are still unsure which platform is best to grow your business, we can help. Here at Move, we offer a range of services to help you and your business grow, including virtual events and business coaching.
If you’re running a business, whether you are a small business owner or a larger organisation, our business coaching services can help you achieve long-term business growth with minimal mistakes. Business coaches can help you achieve your goals and help you on your path to success.
For more information on the services we offer, don’t hesitate to contact us today at 07852 970 718. We look forward to hearing from you!
Mark is a multi-award winner in business networking and relationship building. He is passionate about coaching and mentoring business owners and professionals through 1-1 & group coaching, team performance workshops and group mastermind sessions.